Preamble With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). The terms used are not gender-specific. As of: September 8, 2026 Table of Contents Preamble Controller Overview of Processing Relevant Legal Bases Security Measures Transfer of Personal Data International Data Transfers General Information on Data Storage and Deletion Rights of Data Subjects Business Services Provision of the Online Offering and Web Hosting Use of Cookies Contact and Inquiry Management Audio Content Newsletter and Electronic Notifications Advertising Communication via E-Mail, Post, Fax or Telephone Web Analytics, Monitoring and Optimization Presence on Social Networks (Social Media) Plug-ins and Embedded Functions and Content Changes and Updates Definitions of Terms Controller Georges-Emmanuel Schneider Kurfürstendamm 137   10711 Berlin Authorized representative: Georges-Emmanuel Schneider E-mail address: ges@ge-schneider.com Legal notice: ge-schneider.com/impressum Overview of Processing The following overview summarizes the types of data processed and the purposes for which they are processed and refers to the data subjects concerned. Types of Data Processed Inventory data. Employment data. Payment data. Contact data. Content data. Contract data. Usage data. Meta, communication and procedural data. Event data (Facebook). Log data. Categories of Data Subjects Service recipients and clients. Employees. Prospective customers. Communication partners. Users. Business and contract partners. Third parties. Whistleblowers. Purposes of Processing Provision of contractual services and fulfillment of contractual obligations. Communication. Security measures. Direct marketing. Reach measurement. Tracking. Office and organizational procedures. Conversion measurement. Audience building. Organizational and administrative procedures. Feedback. Marketing. Profiles with user-related information. Provision of our online offering and user-friendliness. Information technology infrastructure. Whistleblower protection. Public relations. Sales promotion. Business processes and business administration procedures. Relevant Legal Bases Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases apply in individual cases, we will inform you of these in this privacy policy. Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of personal data concerning them for one or more specific purposes. Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legal obligation (Art. 6(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject. Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. National data protection regulations in Germany: In addition to the data protection provisions of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains, in particular, special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and the transfer of data as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual German federal states may also apply. Security Measures We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk. The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access authorization, input, transfer, safeguarding availability and separation. We have also established procedures to ensure that data subjects can exercise their rights, that data are deleted and that we respond to threats to data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and privacy-friendly default settings. IP address shortening: If IP addresses are processed by us or by the service providers and technologies we use and processing a complete IP address is not necessary, the IP address is shortened (also referred to as "IP masking"). In this process, the last two digits, or the last part of the IP address after a dot, are removed or replaced by placeholders. Shortening the IP address is intended to prevent or significantly impede the identification of a person based on their IP address. Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by HTTPS being displayed in the URL. This serves as an indicator to users that their data are transmitted securely and in encrypted form. Transfer of Personal Data As part of our processing of personal data, it may happen that this data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with the statutory requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data. Data transfer within the organization: We may transfer personal data to other departments or units within our organization or grant them access to such data. If the data is shared for administrative purposes, this is based on our legitimate entrepreneurial and business interests or, where necessary to fulfill our contractual obligations, takes place on the basis of a consent from the data subjects or a legal authorization. International Data Transfers Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or if this takes place as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies (which can be recognized from the postal address of the respective provider or if the privacy policy expressly refers to data transfers to third countries), this is always carried out in accordance with the statutory requirements. For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the European Commission dated July 10, 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers that comply with the requirements of the European Commission and establish contractual obligations to protect your data. This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the Standard Contractual Clauses serve as additional security. If changes occur within the framework of the DPF, the Standard Contractual Clauses serve as a reliable fallback option. In this way, we ensure that your data remain adequately protected even in the event of political or legal changes. For the individual service providers, we inform you whether they are certified under the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English). For data transfers to other third countries, corresponding safeguards apply, in particular Standard Contractual Clauses, explicit consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the European Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. General Information on Data Storage and Deletion We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there are no longer any other legal bases for processing. This applies in cases where the original purpose of processing no longer applies or the data are no longer required. Exceptions to this rule exist where statutory obligations or special interests require longer retention or archiving of the data. In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion of legal claims or the protection of the rights of other natural or legal persons must be archived accordingly. Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations. If several retention periods or deletion deadlines are specified for a piece of data, the longest period always applies. Data that are no longer retained for the originally intended purpose but are kept due to statutory requirements or other reasons are processed exclusively for the reasons justifying their retention. Retention and deletion of data: The following general periods apply to the retention and archiving of data under German law: 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required to understand them (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 257 para. 1 no. 1 in conjunction with para. 4 HGB). 8 years - Accounting records, such as invoices and expense receipts (§ 147 para. 1 nos. 4 and 4a in conjunction with para. 3 sentence 1 AO, § 14b para. 1 UStG and § 257 para. 1 no. 4 in conjunction with para. 4 HGB). 6 years - Other business records: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. timesheets, operating cost sheets, calculation documents, price lists, as well as payroll documents insofar as they are not already accounting records, and till receipts (§ 147 para. 1 nos. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 nos. 2 and 3 in conjunction with para. 4 HGB). 3 years - Data required to take potential warranty and compensation claims or similar contractual claims and rights into account, and to process related inquiries, based on previous business experience and customary industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB). Beginning of the period at the end of the year: If a period does not expressly begin on a specific date and is at least one year long, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data are stored, the event triggering the period is the date on which the termination or other ending of the legal relationship takes effect. Rights of Data Subjects Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, arising in particular from Articles 15 to 21 GDPR: Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. Right to withdraw consent: You have the right to withdraw consent you have given at any time. Right of access: You have the right to obtain confirmation as to whether data concerning you are being processed and to obtain information about such data as well as further information and a copy of the data in accordance with the statutory requirements. Right to rectification: In accordance with the statutory requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you. Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be erased without undue delay or, alternatively, to request restriction of the processing of the data in accordance with the statutory requirements. Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format or to request that such data be transmitted to another controller in accordance with the statutory requirements. Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the provisions of the GDPR. Business Services We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers and other cooperation partners (collectively, “contractual partners”), for the initiation, execution and processing of contractual relationships and comparable legal relationships. This also includes pre-contractual measures carried out at the request of the data subjects as well as communication in connection with the respective contractual relationship. The processing serves in particular to fulfill our main and ancillary contractual obligations. This includes the provision of agreed services, any updating and information obligations, the handling of warranty claims and other service disruptions, the processing of revocations, termination of continuing obligations, reversals, refunds and the processing of other contractual declarations and inquiries. Both one-off contracts and ongoing contractual relationships are covered. In particular, we process master data such as name, address and, where applicable, company, contact data such as e-mail address and telephone number, contract and service data such as subject matter of the contract, contract term, order or transaction number, usage and service data, payment and billing data as well as communication content and histories. Where necessary, we also process data disclosed or transmitted to us in the course of carrying out an assignment. In addition, we process data to safeguard our rights and to fulfill statutory obligations. This includes in particular commercial and tax retention obligations, documentation obligations and, where applicable, obligations to provide evidence and account for activities. Data are also processed on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security, as well as in protecting our business operations and contractual partners against misuse, threats to data, secrets and other legally protected interests. This may also involve the use of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisers or other agents, insofar as this is necessary for contract performance or to fulfill statutory obligations. Personal data are disclosed to third parties only insofar as this is necessary for contract performance, the implementation of pre-contractual measures, the safeguarding of legitimate interests or compliance with statutory obligations. We provide separate information in this privacy policy about processing beyond this, in particular for marketing purposes. We inform contractual partners which data are required in each individual case when collecting the data, for example by appropriate labeling in online forms or in personal contact. Data are deleted as soon as they are no longer required for the aforementioned purposes and no statutory retention obligations prevent deletion. Statutory retention periods, in particular under commercial and tax law, may require longer storage. Data transmitted as part of a specific assignment are deleted after completion of the assignment and expiry of any retention periods, provided there are no further statutory or contractual obligations to retain them. The legal basis for processing is Art. 6(1)(b) GDPR for the implementation of pre-contractual measures and fulfillment of the respective contractual relationship and Art. 6(1)(c) GDPR for compliance with statutory obligations. Where processing is based on legitimate interests, it is carried out on the basis of Art. 6(1)(f) GDPR. Where processing is based on Art. 6(1)(f) GDPR, it serves to safeguard our legitimate interests in proper and efficient business organization, internal administration and documentation of business transactions, enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and further development of our business operations. These interests include, in particular, ensuring secure and legally compliant business operations and maintaining our entrepreneurial ability to act. Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and e-mail addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category). Data subjects: Service recipients and clients; prospective customers. Business and contract partners. Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business administration procedures. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR); legal obligation (Art. 6(1)(c) GDPR). Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, purchase or commission the chosen services or works and related activities, as well as their payment and provision, execution or performance. The required information is identified as such as part of the order, purchase or comparable conclusion of a contract and includes the information required for service provision and billing as well as contact information so that any necessary consultations can be held. If we gain access to information concerning end customers, employees or other persons, we process such information in accordance with the statutory and contractual requirements; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Event management: We process the data of participants in the events, activities and similar activities offered or organized by us (hereinafter uniformly referred to as "participants" and "events") in order to enable them to participate in the events and make use of the services or activities associated with participation. If, in this context, we process health-related data, religious, political or other special categories of data, this is done where such information is manifest (e.g. at events with a corresponding thematic focus), serves preventive health care or safety, or is carried out with the consent of the data subjects. The required information is identified as such as part of the order, purchase or comparable conclusion of a contract and includes the information required for service provision and billing as well as contact information so that any necessary consultations can be held. If we gain access to information concerning end customers, employees or other persons, we process such information in accordance with the statutory and contractual requirements; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Provision of the Online Offering and Web Hosting We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device. Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times); content data (e.g. text or image messages and contributions as well as information relating to them, such as authorship or time of creation). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from an appropriate server provider (also referred to as a "web host"); Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g. to prevent overloading of the servers (especially in the event of abusive attacks, so-called DDoS attacks), and also to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified. E-mail sending and hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of recipients and senders as well as other information relating to e-mail transmission (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails are generally not sent encrypted over the Internet. As a rule, e-mails are encrypted during transmission, but (unless so-called end-to-end encryption is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of e-mails between the sender and receipt on our server; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Wix: Hosting and software for the creation, provision and operation of websites, blogs and other online offerings; Service provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://de.wix.com/ ; Privacy policy: https://de.wix.com/about/privacy ; Data processing agreement: https://www.wix.com/about/privacy-dpa-users . Basis for third-country transfers: Data Privacy Framework (DPF). Use of Cookies The term “cookies” refers to functions that store information on users' devices and read it from them. Cookies can also be used for various purposes, such as ensuring the functionality, security and convenience of online offerings and analyzing visitor traffic. We use cookies in accordance with statutory requirements. Where necessary, we obtain users' consent in advance. If consent is not required, we rely on our legitimate interests. This applies where storing and reading information is essential to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used. Information on the legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and processes. Storage period:  With regard to the storage period, a distinction is made between the following types of cookies: Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application). Permanent cookies: Permanent cookies remain stored even after the end device is closed. This means, for example, that the login status can be saved and preferred content can be displayed directly when the user visits a website again. User data collected with the help of cookies may also be used to measure reach. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), they should assume that the cookies are permanent and that their storage period may be up to two years. General information on revocation and objection (opt-out):  Users can withdraw the consent they have given at any time and also object to processing in accordance with statutory requirements, including by using their browser's privacy settings. Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Data subjects: Users (e.g. website visitors, users of online services). Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR). Further information on processing operations, procedures and services: Processing of cookie data on the basis of consent: We use a consent management solution in which users' consent is obtained for the use of cookies or for the procedures and providers named in the consent management solution. This procedure is used to obtain, log, manage and withdraw consent, in particular with regard to the use of cookies and similar technologies used to store, read and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option of managing and withdrawing their consent. Consent declarations are stored to avoid repeated requests and to provide proof of consent as required by law. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies so that consent can be assigned to a specific user or their device. If no specific information on the providers of consent management services is available, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers), and information about the browser, system and end device used; Legal bases: Consent (Art. 6(1)(a) GDPR). Contact and Inquiry Management When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and in the context of existing user and business relationships, the information provided by the persons making the inquiry is processed insofar as this is necessary to respond to contact inquiries and any requested measures. Types of data processed: Contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as information relating to them, such as authorship or time of creation); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Data subjects: Communication partners. Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Further information on processing operations, procedures and services: Contact form: When contacting us via our contact form, by e-mail or through other communication channels, we process the personal data transmitted to us to respond to and process the respective request. This generally includes information such as name, contact details and, where applicable, other information communicated to us that is necessary for appropriate processing. We use this data exclusively for the stated purpose of establishing contact and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR), legitimate interests (Art. 6(1)(f) GDPR). Audio Content We use hosting services from service providers to make our audio content available for listening and downloading. We use platforms that enable the upload, storage and distribution of audio material. Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Soundcloud: Soundcloud – music hosting; Service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://soundcloud.com . Privacy policy: https://soundcloud.com/pages/privacy . Newsletter and Electronic Notifications We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) exclusively with the consent of the recipients or on the basis of a legal provision. If the content of the newsletter is specified as part of the subscription process, this content is decisive for the users' consent. To subscribe to our newsletter, it is normally sufficient to provide your e-mail address. However, in order to offer you a personalized service, we may ask you to provide your name so that we can address you personally in the newsletter or to provide further information if this is necessary for the purpose of the newsletter. Erasure and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. If we are required to permanently observe objections, we reserve the right to store the e-mail address in a blocklist solely for this purpose. The subscription process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system. Content: News about concerts, releases and artistic projects by Georges-Emmanuel Schneider. Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Data subjects: Communication partners. Purposes of processing and legitimate interests: Direct marketing (e.g. by e-mail or post). Legal bases: Consent (Art. 6(1)(a) GDPR). Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to unsubscribe at the end of each newsletter, or you can use one of the contact options listed above, preferably e-mail. Further information on processing operations, procedures and services: Measurement of opening and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from its server when the newsletter is opened. During this retrieval, technical information such as details of the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. - This text section must be unlocked with a premium license. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext ; Legal bases: Consent (Art. 6(1)(a) GDPR). Advertising Communication via E-Mail, Post, Fax or Telephone We process personal data for advertising communication, which may take place via various channels such as e-mail, telephone, post or fax in accordance with statutory requirements. Recipients have the right to withdraw consent they have given at any time or to object to advertising communication free of charge at any time using the contact options listed above. After withdrawal or objection, we store the data required to prove the previous authorization for contacting or sending communications for up to three years after the end of the year in which the withdrawal or objection took place, on the basis of our legitimate interests. The processing of this data is limited to the purpose of potentially defending against claims. On the basis of our legitimate interest in permanently observing users' withdrawal or objection, we also store the data required to prevent renewed contact (e.g. depending on the communication channel, e-mail address, telephone number, name). Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. text or image messages and contributions as well as information relating to them, such as authorship or time of creation). Data subjects: Communication partners. Purposes of processing and legitimate interests: Direct marketing (e.g. by e-mail or post); marketing. Sales promotion. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR). Web Analytics, Monitoring and Optimization Web analytics (also referred to as “reach measurement”) is used to evaluate visitor traffic to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, in pseudonymous form. With the help of reach analysis, we can, for example, determine when our online offering or its functions or content are used most frequently, or encourage users to revisit. We can also determine which areas need optimization. In addition to web analytics, we may also use testing procedures, for example to test and optimize different versions of our online offering or its components. Unless otherwise stated below, profiles, i.e. data combined for a usage process, may be created for these purposes and information may be stored in a browser or on an end device and then read. The information collected includes, in particular, websites visited and the elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed. In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, clear user data (such as e-mail addresses or names) are not stored as part of web analytics, A/B testing and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures. Information on legal bases: If we ask users for their consent to the use of third-party providers, consent constitutes the legal basis for data processing. Otherwise, user data are processed on the basis of our legitimate interests (i.e. our interest in efficient, economical and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy. Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years). Security measures: IP masking (pseudonymization of the IP address). Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain unique data such as names or e-mail addresses. It is used to assign analysis information to an end device in order to determine which content users have accessed during one or more usage sessions, which search terms they have used, accessed again or interacted with in our online offering. The time and duration of use are also stored, as are the sources referring users to our online offering and technical aspects of their end devices and browsers. In this context, pseudonymous user profiles are created with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for users in the EU. However, Analytics provides approximate geographical location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region and subcontinent (and ID-based counterparts). For EU traffic, IP address data are used exclusively for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://business.safety.google/privacy/ ; Data processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms ); Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for displaying advertising: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and processed data). Presence on Social Networks (Social Media) We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to provide information about us. We point out that user data may be processed outside the European Union. This may result in risks for users because, for example, the enforcement of users' rights could be made more difficult. Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles may be created on the basis of usage behavior and the resulting interests of users. These profiles may in turn be used, for example, to display advertisements within and outside the networks that presumably correspond to users' interests. For this reason, cookies are generally stored on users' computers, in which usage behavior and interests are stored. In addition, data may be stored in user profiles independently of the devices used by users (especially if they are members of the respective platform and logged in there). For a detailed description of the respective processing methods and options for objecting (opt-out), please refer to the privacy policies and information provided by the operators of the respective networks. We also point out that, in the case of requests for information and the exercise of data subject rights, these can be asserted most effectively against the providers. Only the providers have access to the respective user data and can take appropriate measures and provide information directly. If you nevertheless require assistance, you can contact us. Types of data processed: Contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as information relating to them, such as authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing and legitimate interests: Communication; feedback (e.g. collecting feedback via online form). Public relations. Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Instagram: Social network that enables sharing of photos and videos, commenting on and liking posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ . Basis for third-country transfers: Data Privacy Framework (DPF). Facebook Pages: Profiles within the Facebook social network - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data from visitors to our Facebook page (“Fanpage”). This includes in particular information about user behavior (e.g. content viewed or interacted with, actions taken) as well as device information (e.g. IP address, operating system, browser type, language settings, cookie data). Further details can be found in the Facebook Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical analyses through the “Page Insights” service, which provide information about how people interact with our page and its content. This is based on an agreement with Facebook (“Information about Page Insights”: https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore submit requests for information or deletion directly to Facebook. Users' rights (in particular access, deletion, objection and complaints to a supervisory authority) remain unaffected. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ). YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Privacy policy: https://business.safety.google/privacy/ ; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out: https://myadcenter.google.com/ . Plug-ins and Embedded Functions and Content We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or maps (collectively referred to as “content”). The integration always requires the third-party providers of this content to process users' IP addresses, because without the IP address they could not send the content to the users' browsers. The IP address is therefore required for the display of this content or these functions. We endeavor to use only content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on users' devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, and may also be linked to information from other sources. Information on legal bases: If we ask users for their consent to the use of third-party providers, consent constitutes the legal basis for data processing. Otherwise, user data are processed on the basis of our legitimate interests (i.e. our interest in efficient, economical and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy. Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Event data (Facebook) ("Event data" are information sent to the provider Meta, for example via Meta Pixel (whether through apps or other channels), relating to persons or their actions. This includes, for example, details of website visits, interactions with content and functions, app installations and product purchases. Event data are processed for the purpose of creating audiences for content and advertising messages (Custom Audiences). It is important to note that event data do not include actual content such as comments, login information or contact information such as names, e-mail addresses or telephone numbers. "Event data" are deleted by Meta after a maximum of two years, and the audiences created from them disappear when our Meta user accounts are deleted.). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest- or behavior-based profiling, use of cookies); audience building; marketing. Profiles with user-related information (creation of user profiles). Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years). Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR). Further information on processing operations, procedures and services: Facebook plugins and content: Facebook social plugins and content - this may include content such as images, videos or texts and buttons that enable users to share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/documentation/plugins - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transfer (but not the further processing) of "event data" collected by Facebook through Facebook social plugins (and embedding functions for content) that are used on our online offering or received by Facebook in the context of a transfer for the following purposes: a) displaying content and advertising information that presumably corresponds to users' interests; b) delivering commercial and transactional messages (e.g. contacting users via Facebook Messenger); c) improving ad delivery and personalization of functions and content (e.g. improving recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which regulates, among other things, the security measures Facebook must comply with ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to comply with data subject rights (i.e. users can, for example, submit requests for information or deletion directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), this processing does not take place under joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook-EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum ). Users' rights (in particular access, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: Data Privacy Framework (DPF). Google Fonts (retrieved from Google's server): Retrieval of fonts (and symbols) for technically secure, maintenance-free and efficient use of fonts and symbols with regard to currency and loading times, uniform presentation and consideration of possible licensing restrictions. The IP address of the user is transmitted to the font provider so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) required to provide the fonts depending on the devices and technical environment used are transmitted. This data may be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, as well as the referrer URL (i.e. the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wishes to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the “Analytics” page of Google Fonts. Finally, the referrer URL is logged so that the data can be used to maintain production and generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or display targeted advertisements; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://fonts.google.com/ ; Privacy policy: https://business.safety.google/privacy/ ; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://fonts.google.com/faq?hl=de#privacy . Instagram plugins and content: Instagram plugins and content - this may include content such as images, videos or texts and buttons that enable users to share content from this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transfer (but not the further processing) of "event data" collected by Facebook through Instagram functions (e.g. content embedding functions) used on our online offering or received by Facebook in the context of a transfer for the following purposes: a) displaying content and advertising information that presumably corresponds to users' interests; b) delivering commercial and transactional messages (e.g. contacting users via Facebook Messenger); c) improving ad delivery and personalization of functions and content (e.g. improving recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which regulates, among other things, the security measures Facebook must comply with ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to comply with data subject rights (i.e. users can, for example, submit requests for information or deletion directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), this processing does not take place under joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook-EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum ). Users' rights (in particular access, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.instagram.com . Privacy policy: https://privacycenter.instagram.com/policy/ . MyFonts: Fonts; data processed when retrieving fonts include the webfont project's identification number (anonymized), the URL of the licensed website, which is linked to a customer number to identify the licensee and the licensed webfonts, and the referrer URL. The anonymized webfont project identification number is stored in encrypted log files together with such data for 30 days in order to determine the monthly number of page views. After extracting and storing the number of page views, the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.myfonts.com . Privacy policy: https://www.myfonts.com/de/a/font/legal/website-use-privacy-policy . YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://www.youtube.com ; Privacy policy: https://business.safety.google/privacy/ ; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for displaying advertising: https://myadcenter.google.com/personalizationoff . Changes and Updates We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or another form of individual notification. If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and verify the information before contacting them. Definitions of Terms This section provides an overview of the terminology used in this privacy policy. Where the terminology is legally defined, the statutory definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding. Employees: Employees are persons who are in an employment relationship, whether as staff members, employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee established by an employment contract or agreement. It includes the employer's obligation to pay the employee remuneration while the employee performs their work. The employment relationship comprises various phases, including its establishment, in which the employment contract is concluded, its performance, in which the employee carries out their work, and its termination, whether by dismissal, termination agreement or otherwise. Employee data are all information relating to these persons in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, holiday entitlements, health data and performance evaluations. Inventory data: Inventory data comprise essential information necessary for identifying and managing contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact details (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data form the basis for any formal interaction between persons and services, institutions or systems by enabling unique assignment and communication. Content data: Content data comprise information generated in the course of creating, editing and publishing content of all kinds. This category may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data are not limited to the actual content itself but also include metadata providing information about the content, such as tags, descriptions, author information and publication dates. Contact data: Contact data are essential information that enables communication with persons or organizations. They include, among other things, telephone numbers, postal addresses and e-mail addresses, as well as means of communication such as social media handles and instant messaging identifiers. Conversion measurement: Conversion measurement (also referred to as “visitor action evaluation”) is a method for determining the effectiveness of marketing measures. As a rule, a cookie is stored on users' devices within the websites on which the marketing measures are carried out and is then retrieved again on the target website. This allows us, for example, to determine whether advertisements we place on other websites have been successful. Meta, communication and procedural data: Meta, communication and procedural data are categories containing information about how data are processed, transmitted and managed. Metadata, also known as data about data, includes information describing the context, origin and structure of other data. It may include information about file size, creation date, document author and modification histories. Communication data record the exchange of information between users through various channels, such as e-mail traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describe processes and procedures within systems or organizations, including workflow documentation, transaction and activity logs, as well as audit logs used to trace and verify operations. Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a broad range of information showing how users use applications, which functions they prefer, how long they stay on particular pages and which paths they take through an application. Usage data may also include frequency of use, activity timestamps, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data play a crucial role in identifying trends, preferences and potential problem areas within digital offerings. Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Profiles with user-related information: The processing of “profiles with user-related information”, or simply “profiles”, comprises any form of automated processing of personal data consisting in the use of personal data to analyze or evaluate certain personal aspects relating to a natural person or to predict them (depending on the type of profiling, this may include various information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.), for example interests in particular content or products, clicking behavior on a website or whereabouts. Cookies and web beacons are frequently used for profiling purposes. Log data: Log data are information about events or activities recorded in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data are often used to analyze system problems, monitor security or create performance reports. Reach measurement: Reach measurement (also referred to as web analytics) is used to analyze visitor traffic to an online offering and may include visitors' behavior or interests in relation to specific information, such as website content. With the help of reach analysis, operators of online offerings can, for example, determine when users visit their websites and which content interests them. This enables them, for example, to better adapt website content to the needs of their visitors. Pseudonymous cookies and web beacons are frequently used for reach analysis in order to recognize returning visitors and obtain more accurate analyses of the use of an online offering. Tracking: “Tracking” refers to the ability to trace users' behavior across several online offerings. As a rule, information about behavior and interests in relation to the online offerings used is stored in cookies or on the servers of providers of tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests. Controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether collecting, evaluating, storing, transmitting or deleting it. Contract data: Contract data are specific information relating to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options and special conditions or clauses. They serve as the legal basis for the relationship between the parties and are essential for clarifying rights and obligations, enforcing claims and resolving disputes. Payment data: Payment data comprise all information required to process payment transactions between buyers and sellers. This data is essential for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information about payment status, chargebacks, authorizations and fees. Audience building: Audience building (English “Custom Audiences”) refers to determining target groups for advertising purposes, e.g. for displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it may be inferred that the user is interested in advertisements for similar products or for the online shop in which they viewed the products. “Lookalike Audiences” (or similar audiences) refers to showing content considered suitable to users whose profiles or interests presumably correspond to those of the users for whom the profiles were created. Cookies and web beacons are generally used to create Custom Audiences and Lookalike Audiences. Created with the free Privacy Generator by Dr. Thomas Schwenke